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Monthly Archives: March 2012
Why jargon is so dangerous
The increasing reliance on press offices by, in particular, public bodies such as local councils and the police has had a worrying effect on the flow of information to the public. It is a big subject and I will return … Continue reading
Live in the moment to succeed online
I recently hosted a focus group designed to explore the experiences of people who read their news online and those who read theirs in print. Print readers valued how their local newspaper helped reinforce their identity. They described the “warm” … Continue reading
John Wilson 