Monthly Archives: July 2014

If digital is so marvellous, why do we have to try so hard to persuade advertisers to spend online?

REGIONAL publisher Johnson Press has launched a campaign to persuade more small businesses to advertise online, according to HoldTheFrontPage.co.uk. The company is trying to address a problem that has been nagging at newspaper companies for some time. While large companies … Continue reading

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What is it about listicles that makes some journalists fume?

WHAT is it about listicles that so divides journalists? Some find them harmless fun, others rail against the “trivialisation” of their craft. One thing is for certain, readers find them irresistible. Though dismissed by their detractors as “click-bait”, listicles regularly … Continue reading

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