Twitterati sneers as Worcester News live-blogs opening of new Aldi supermarket

Worcester News front page

Flying off the shelves: the Worcester News front page splashing on the opening of a new Aldi supermarket in Worcester

THE twitterati were aflutter yesterday at a decision by the Worcester News to live-blog the opening of a new Aldi supermarket in the city.

One shopper queued for several hours to be the supermarket’s first customer and win a wide-screen television. About 150 others waited in line outside the store in the hope of securing other prizes.

But ‘recovering Phd researcher’ Ian Kelly (@ian_kelly3) suggested our reporting “put @guardian politics live to shame”.

While The Green Hour (@TheGreenHour) said: “What a time to be alive…”

The vein of what appeared to be sarcasm continued with pop blogger Mark Savage (@mrdiscopop) tweeting: “Journalism in action as Worcester News runs a live page for the opening of a new Aldi.”

‘Health and body image warrior’ Katie Lowe (@fatgirlphd): noted: “I know we’re overwhelmed with news but let’s not overlook the Worcester News’ incredible reporting LIVE on new Aldi.”

There were several others of a similar tone.

Now, it is dangerous to take all tweets at face value. There is little space for nuance in a 140-word message. Some of these tweets may be stating a fact, and implying nothing.

Nevertheless, the impression given is that some of these tweets are sneering as us for judging the opening of an Aldi to be worthy of our journalism.

Interestingly, we covered the opening of a new Waitrose supermarket in Worcester in the same way last month.

It drew none of the apparent sarcasm that greeted our Aldi report. Make of that what you will.

For the record, our Aldi blog was the second-most popular story on yesterday (beaten by a story about Formula One driver Lewis Hamilton’s visit to a local karting track). As I write this it is still riding high in our most-read list today. We also splashed on the story on our front page.

And, yes, the supermarket did take out a full-page advert in yesterday’s Worcester News (though it was not conditional on it receiving editorial support for its store opening, favourable or otherwise).

Of course, the money it paid, like that from all our other advertisers, contributes to our providing a free online news service, as well as maintaining our social media accounts.

The apparently snobbish response to our treatment of the story appears to have two elements.

Firstly, that we were covering the story in the first place, and, secondly, that we chose to do so using the live blog format.

The news business is changing. Readers are having as much say as journalists about the priorities given to the stories published. Online metrics give us feedback in a way we never had in print-only days about what people want to read about. And there is no doubt that anything to do with shopping, or supermarkets in particular, is popular.

Is it really so appalling to actually deliver stories that people find interesting?

It is also important to know that this sort of news does not necessarily mean our  traditional content is being sacrificed.

This week the Worcester News devoted nine pages to Brexit, had a page of reaction to the Chilcot Report, continued to cover local courts and councils, reported live online on a crucial meeting about the future of Worcester City Football Club, devoted space to schools pictures, obituaries, what’s on listings, and all the usual staples of a traditional community newspaper (and website).

The apparent derision levelled at our decision to use a live-blog was also unmerited.

The use of this format should not be taken as an endorsement that a news story is important or dramatic.

It is merely a flexible and effective way of presenting a developing story online. It is massively popular with readers, who are able to contribute their own observations and pictures using social media or our own website’s comments facility.

Aldi has based its success in the UK by giving its customers what they want. If newspapers do not do the same they risk feeling as sidelined as some of the German firm’s British rivals.






Posted in local newspapers, Uncategorized | Tagged , , , | Leave a comment

You don’t get clicks without good words


Be passionate about words… they’re as important online as they are on paper

It was inspiring to hear Sun editor Tony Gallagher talk so passionately about the job.

Describing his paper’s ethos, he said: “We want to take no prisoners every day, no friends, no fear or favour.”

But I was most taken by his thoughts about the perception some journalists had about their role.

He said they see themselves as part of a profession or academic discipline.

“I think that’s wrong. It’s a trade and you learn it by practising it,” he said.

He went on to bemoan the trend for the industry to recruit people with degrees and post-graduate qualifications, and that the route for eager 18-year-olds into newspapers appeared to have been cut off.

His comments reminded me of my stint working shifts for the Scottish Sun in Glasgow.

I was deeply impressed by the subs there, in particular a couple of lads who were not much older than me but vastly more able.

They were the type Tony Gallagher might have had in his mind when he was outlining his thoughts on the industry.

They could have had degrees, but I doubt it. They struck me more as craftsmen, intensely serious about their trade.

Both spent ages polishing their work until it achieved that unique Sun blend of wit and assertive brevity.

“It’s all about the words. The words are everything,” I remember one of them saying.

He was so right. Not even the internet (which came along much later) has changed that.

Only through a mastery of the language can a journalist conjure that magical link between the words on a page or screen and a spark of emotion or curiosity in someone’s mind that makes them want to read on… or click on a link.

Even in an industry moving from page to screen, it is a craft that should be cherished.

Read my earlier post about the craft of headline writing.




Posted in Uncategorized | Tagged , , | Leave a comment

Secrets to growing your readership through Facebook and Twitter



Secrets of growing your Facebook audience

The Audit Bureau of Circulation (ABC) has for the first time published six-monthly figures for regional press social media accounts on Facebook and Twitter.

Topping the league for the biggest year-on-year increase for Facebook likes and Twitter followers is the Norwich-based Eastern Daily Press.

Its total social media audiences, though, are overshadowed by the likes of Trinity Mirror’s Manchester Evening News and Liverpool Echo.

So where does your paper stand in the social media standings?

If you want to do better on Facebook you might find these stats from Mari Smith and Buzzsumo (click on the link for a graphic) helpful:

  1. Posts published between 10pm and 11pm get 88 per cent more interactions (likes, shares and comments) than the average Facebook post.
  2. Picture posts get 179 per cent more interactions than the average Facebook post.
  3. Posts ending with a question get 162 per cent more interactions than the average post.
  4. Videos are the most shared post type, with 89.5 average Facebook shares.
  5. Posts published on Sunday get 52.9 per cent more interactions than the average Facebook post.
  6. Excluding pictures, posts with 150-200 characters performed the best, averaging 238.75 shares.
  7. Posting with a third-party tool results in 89.5 per cent less engagement than directly posting to Facebook.
  8. Posts that link to long-form content (2,000-plus words) get 40 per cent more interactions than linking to short form content.

Arthur Habrial (with another graphic) has chewed the data and produced something similar for Twitter.

  1. He suggests the best times to tweet are Saturday and Sunday, when your engagement rate is likely to be 17 per cent higher than weekdays.
  2. Tweets published between 8am and 7pm will have 30 per cent more engagement (clicks, retweets, replies) than tweets published outside that timeframe (including Saturday and Sunday).
  3. Tweets of fewer than 100 characters will result in a 17 per cent higher rate of engagement than longer tweets.
  4. Tweets with hashtags have twice the engagement of tweets without them.
  5. But don’t overdo the hashtags! There is a 17 per cent decrease in engagement when using two or more hashtags.
  6. A tweet’s retweet rate increases 12 times when you ask your followers to either ‘retweet’ or ‘RT’.

Such tips are, however, will only get you so far. The foundations of sustainable audience growth are built on compelling, well-targeted content and a close, two-way relationship with your readers. Get that right and you may find yourself soaring up the ABC’s newest chart.


Posted in local newspapers | Tagged , , , | Leave a comment

Why the closure of The Independent hurts journalists so much

IT is not just the fact that a national newspaper is closing that hurts so much (though that is bad enough, not least for the 150 full-time staff who face losing their jobs).

The pain is particularly acute because it is The Independent, which was a pioneer in so many ways when it was first published in 1986.

It was the same year that Eddie Shah launched Today, whose colour presses started a technological revolution in Fleet Street.

In those early days, however, The Indie (has a nickname of such affection ever been bestowed on another national newspaper?) was resolutely black and white.

In fact, it revelled in its monochrome, publishing huge, crisp, high-contrast photographs by the likes of Don McCullin that were extraordinarily informative and emotive.

Writers, too, were given the space and freedom to express themselves.

I still have somewhere a yellowing clipping of Robert Fisk’s deeply moving and searingly honest interview with a tank commander on the eve of the first Gulf War in 1991. I remember cutting it out and hoping that I would one day be able to write like that. I fear I may wait even longer for that wish to come true.

But it wasn’t just The Indie’s news coverage that was ground-breaking. It also introduced the Alex cartoon strip to a mass audience. Alex a snobbish, money-obsessed banker, the sort of character who came to typify the Eighties. He was unmissable.

But those glory days are long gone. The Indie launched in a decade when the future for the newspaper business seemed dazzling. Rupert Murdoch had bought the Times and Sunday Times, and there were the launches of The Mail on Sunday, London Daily News, News on Sunday, Scotland on Sunday, Wales on Sunday and Sunday Correspondent.

Today the internet is posing a huge challenge for newspaper publishers, though the survival of The Independent as a digital brand has to be seen as an expression of optimism.

It had, however, better get its act together. When I was researching this post news The Indie failed to get a single entry about its own demise on the first page of a Google search: “Closure of The Independent”.



Posted in Uncategorized | Tagged , , , | Leave a comment

We’re a big lottery winner too!

A Champagne Cheers!

We’re winners too!

AND so, at last, we have our £33 million a winner – a real winner.

Camelot, operator of the National Lottery, has confirmed that it has verified the winning ticket bought earlier this month in Worcester.

Its owner is remaining anonymous, which while understandable is frustrating for those of us who would love to know more about the lucky person whose life has been transformed forever by riches beyond their wildest dreams.

What is the first thing they will buy? Will they keep all their winnings or give some away to family, friends and charity? Will they move, and if so where? How many rooms: five, twenty-five, or one-hundred-and-five?

There are so many questions, but for the moment no answers.

Where I work at the Worcester News we have thoroughly enjoyed reporting on Worcester’s lottery win.

It has been nice to see our city at the centre of national media attention. I was even interviewed about the story on the BBC News Channel!

We were, though, troubled that so many apparently spurious claims for the fortune were being made.

It risked making the people of Worcester appear a bunch of grasping chancers.

Fortunately, now that the frenzied speculation is over, the true nature of city folk has shone through.

Dozens of warm congratulatory comments have been addressed to the winner on our website and Facebook page.

We are also winners in a way. It is too early to say exactly how the story, which has run for a week and featured on our front page four times, has boosted newspaper sales. But we do know our website page impressions have soared!

Now if only the winner decides to speak to us…



Posted in Uncategorized | Tagged , , , | Leave a comment

Journalists, like everyone else, should not be guaranteed anonymity until they are charged

THE acquittal of two more Sun journalists on charges relating to misconduct in a public office has prompted blogging lawyers Adam Tudor and Isabella Piasecka to come perilously close to suggesting crime suspects be given the right to anonymity before any charges are brought.

While I admire their defence of the journalists’ treatment under the Metropolitan Police’s discredited Operation Elveden, I fear they are adding fuel to the fire of those seeking further curbs on the Press.

The freedom to name arrested people is an important one, though it is actually quite rarely exercised. Newspapers recognise the damage it can do (and the legal recourse a wronged person has) and will usually only name suspects on sound public interest grounds.

The police believe they should be the ones who make the call on public interest rather than the media, and their stance is that names should be withheld in normal circumstances. Publishers remain able to identify suspects without police co-operation if they are confident in their facts.

It is an arrangement that rests uneasily with many editors, but I can live with it as long as the naming of suspects is not restricted by law.

The prospect of the police being free to make arrests in secret is chilling, and risks undermining one of the most important principles of English law: clause 39 of the Magna Carta, which established that no one should be arrested or imprisoned except by the judgement of their equals and according to the law of the land.

If you do not know a friend or relative has been arrested how do you, or the media on your behalf, protest about the rights or wrongs of it, including the length of time they are put on bail?

I have blogged on this subject previously here. Former chief constable Andy Trotter explains the police stance on the issue here. Former attorney general Dominic Grieve’s support of naming suspects is here.






Posted in Uncategorized | Tagged , , | Leave a comment

Why the craft of headline writing is as important as ever

THE DIGITAL transformation of the regional newspaper business has cost many sub-editors their jobs, yet in some respects their skills are needed more than ever.

Subs (read Charlotte Baxter’s wry job description here) were once the beating heart of the newsroom. Usually journalists of experience (and sometimes of prodigious talent), they were the guardians of the paper’s soul.

The subs policed its style, established its character, and watched obsessively for errors in fact, spelling and grammar.

But by far their most important role was to write headlines, the words that caught the eye and made browsing readers stop and pay attention, so that when they put the paper away they felt satisfied and eager to read the next issue.

Such skills are just as vital online, where there is more competition than ever for readers’ attention.

One of the most successful digital news operations of the age understands this.

BuzzFeed was only launched in 2006 but now draws 200 million people to its site every month. Even more impressively, it gets 18.5 billion impressions from social media.

Its huge audience growth has been achieved largely on the back of its famously irresistible headlines.

The site concluded some time ago that the way to build its audience was through social rather than search (Facebook now accounts for more traffic to news websites than Google).

And the way to get stories noticed and shared is with skilfully crafted, intriguing headings written by journalists who understand what makes people tick.

Those new to the craft could do worse than reading Sarah Snow’s superb guide (based on an infographic by QuickSprout) to Buzzfeed-style headings.




Posted in Uncategorized | Tagged , , , , , , , | Leave a comment